Category: Advertising

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The Guerrilla Marketing Handbook

Jay Levinson, Seth Godin
The Guerrilla Marketing Handbook
Mariner Books | 1994 | ISBN: 0395700132 | 396 pages | PDF | 129 Mb

May 01, 2010 | 1 comment | View Post
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Advertising For Dummies

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer?

May 17, 2009 | 0 comments | View Post