Facebook Marketing: An Hour a Day
Sybex | 2010-05-03 | ISBN: 0470569646 | 312 pages | PDF | 6 MB

Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook’s potential. This book shows you how.

Quickly get up to speed on today’s Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.

•Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy
•Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in
•Shows how to execute your strategy while incorporating all of Facebook’s relevant features
•Addresses Facebook’s pay-per-click platform, Facebook Connect, and more
Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

Paul Dunay, Richard Krueger, “Facebook Marketing For Dummies”

For Dummies | 2009 | ISBN: 0470487623 | 312 pages | PDF | 6 MB

Discover how to leverage the power of the Facebook community to achieve your business marketing goals

Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network’s built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.

Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.
A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing
Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment
Shares strategies for successful Facebook advertising campaigns
Demonstrates how to create widgets and Facebook applications

Face it: this essential book contains everything you need to know for your foray into Facebook marketing.

Building Facebook Applications For Dummies | 6.7 MB
There?s no doubt about it ? Facebook is cool. Along with users who want to
interact with friends, businesses are using Facebook as a marketing and
networking tool. And if you?re a Web developer, you probably know there?s a
demand for Facebook applications. If you have some basic knowledge of Web
client technology, such as HTML, javascript, or CSS, and know how to use a
Web programming language, Building Facebook Applications For Dummies is just
what you need to start building apps for Facebook.
This friendly guide helps you create applications to reach Facebook?s huge
audience, so you can enlarge your list of friends, introduce people to your
product or service, or network with other business professionals. You?ll
find out how to: * Work with the Facebook API
* Build applications that take advantage of Facebook?s News Feed and Wall
* Migrate existing Web applications to Facebook
* Create mobile apps for Facebook
* Use Facebook?s markup and query languages
* Get your app noticed by Facebook users

A handy companion Web site includes code samples, starter applications, and
other useful information about building Facebook apps. Whether you want to
create applications for business purposes or just for fun, Building Facebook
Applications For Dummies is the fun and easy way to get started.

Table of Contents

Introduction.

Part I: Getting Friendly with the Facebook Platform.

Chapter 1: Introducing Facebook and the Facebook Platform.

Chapter 2: The App Walkabout: Building Your First Facebook Application.

Part II: Poking the API.

Chapter 3: Working with the Facebook API.

Chapter 4: Writing Facebook Markup Language (FBML).

Chapter 5: Exploring FQL: Facebook Query Language.

Chapter 6: Scripting with Facebook javascript.

Chapter 7: ?Goin? API? with Facebook Developer Tools.

Part III: Developing Facebook Applications.

Chapter 8: Developing Facebook Canvas Pages.

Chapter 9: Creating Content for Profile Pages.

Chapter 10: Seamless Styles: Styling Your Facebook Application.

Chapter 11: Hear Ye, Hear Ye: Communicating with the News Feed and Notifications.

Chapter 12: Tying It All Together: Speed Dial Application.

Part IV: The Part of Tens.

Chapter 13: Ten Strategies to Exploit the Power of the Facebook Platform.

Chapter 14: Ten Killer Facebook Applications to Explore.

Chapter 15: Smashing Successes: Ten Tips for Making Your Application Popular.

10 minutes is all you need to learn how to…
# Start a new account and build a profile page
# Connect with friends, coworkers, and family members
# Post status updates, comments, and view news feeds
# Communicate through Wall posts, messages, and live chat
# Create a blog with Facebook notes
# Share photos, videos, and favorite links
# Add applications to enhance your Facebook experience
# Share a hobby or interest using Facebook groups
# Keep track of upcoming events and happenings
# Create a professional Page for a business or organization
# Keep connected with Facebook through your mobile device
# Control your privacy settings and keep your information safe

About the Author

Sherry Kinkoph Gunter has written and edited oodles of books over the past 17 years covering a wide variety of computer topics, including Microsoft Office programs, digital photography, and Web applications. Her recent titles include Craigslist for Everyone, Teach Yourself VISUALLY Microsoft Office 2007, Microsoft Office 2008 for Mac Bible, and Master VISUALLY Dreamweaver and Flash CS3. Sherry began writing computer books back in ‘92 for Macmillan, and her flexible writing style has allowed her to author for a varied assortment of imprints and formats. Sherry’s ongoing quest is to aid users of all levels in the mastering of ever-changing computer technologies, helping users make sense of it all and get the most out of their machines and online experiences. Sherry currently resides in a swamp in the wilds of east central Indiana with a lovable ogre and a menagerie of interesting creatures. Sherry is also hopelessly addicted to Facebook.
Product Details
Paperback: 224 pages
Publisher: Sams; 1 edition (August 23, 2009)
Language: English
ISBN-10: 0672330873
ISBN-13: 978-0672330872

http://rapidshare.com/files/277263834/Sams_-_Teach_Yourself_Facebook_in_10_Minutes__2009__www.updatebooks.com.zip.html