Pay Per Click Search Engine Marketing for Dummies ( 366 views )
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.
Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results
Author: Peter Kent
Publisher: Wiley, John & Sons, Incorporated on February 06, 2006
Pages: Paperback, 384 pages
Synopsis: Plan and launch your PPC campaign and keep track of its progress
password: www.updatebooks.com
Category: eBusiness
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Looks like a great book. I’ve been doing PPC for several years and I must admit that due to competition, it’s getting tougher to effectively advertise using this method.